{"title":"New Real Wood Flooring","description":"","products":[{"product_id":"home-choice-engineered-rustic-oak-herringbone-10mm-x-90mm-natural-uv-oiled","title":"Home Choice Engineered Rustic Oak Herringbone 10mm x 90mm Natural UV Oiled","description":"\u003cp\u003eIntroduce understated elegance to your home with the Home Choice Engineered Rustic Oak Herringbone in Natural UV Oiled. Showcasing the raw beauty of real wood, this floor offers a timeless herringbone design paired with a soft, natural finish that enhances the oak’s authentic character.\u003c\/p\u003e\u003cp\u003eCrafted from high-quality engineered oak, each block features the distinctive markings of rustic grade timber, including knots, grain variation, and organic texture. The natural UV oiled finish penetrates the wood to nourish and protect it, while delivering a matte, low-sheen look that feels warm and natural underfoot.\u003c\/p\u003e\u003cp\u003eThe UV oiled finish allows the wood to breathe while still providing reliable protection against daily wear. It also offers the added benefit of easy spot repairs, helping to keep your floor looking its best for years to come.\u003c\/p\u003e\u003cp\u003eWhether you’re updating a living room, hallway, or bedroom, this floor delivers both style and practicality. Easy to maintain and built to last, it’s a smart choice for anyone looking to combine classic design with modern performance. For a flawless result, professional installation is recommended.\u003c\/p\u003e","brand":"Home Choice","offers":[{"title":"Product","offer_id":57324108120447,"sku":"ENG-HCB-10-624","price":56.41,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":57324108153215,"sku":"S-ENG-HCB-10-624","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/6151\/files\/97824be8-a476-466e-8141-50eaf5333a94.jpg?v=1778267126"},{"product_id":"home-choice-engineered-rustic-oak-herringbone-10mm-x-90mm-butterscotch-brushed-uv-lacquered","title":"Home Choice Engineered Rustic Oak Herringbone 10mm x 90mm Butterscotch Brushed UV Lacquered","description":"\u003cp\u003eWarm up your home with the rich, inviting tones of the Home Choice Engineered Rustic Oak Herringbone in Butterscotch Brushed UV Lacquered. Combining a classic parquet pattern with a beautifully golden finish, this floor is perfect for creating a cosy yet elegant atmosphere in any room.\u003c\/p\u003e\u003cp\u003eMade from high-quality engineered oak, each block showcases the natural character of rustic grade timber, featuring unique knots, grain detail, and subtle colour variation. The brushed surface enhances the wood’s texture, bringing out its natural beauty while adding depth and definition underfoot.\u003c\/p\u003e\u003cp\u003eThe Butterscotch finish delivers a warm, honeyed hue that brightens interiors and pairs effortlessly with both traditional and contemporary décor. Protected by a durable UV lacquer, the surface is designed to resist everyday wear and maintain its appearance with minimal upkeep—ideal for busy households.\u003c\/p\u003e\u003cp\u003eWhether you’re updating a living room, hallway, or bedroom, this floor delivers both style and practicality. Easy to maintain and built to last, it’s a smart choice for anyone looking to combine classic design with modern performance. For a flawless result, professional installation is recommended.\u003c\/p\u003e","brand":"Home Choice","offers":[{"title":"Product","offer_id":57324121358719,"sku":"ENG-HCB-10-623","price":56.41,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":57324121391487,"sku":"S-ENG-HCB-10-623","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/6151\/files\/23e6c34b-dc9e-4812-8b78-64110ed0a084.jpg?v=1778267135"},{"product_id":"home-choice-engineered-rustic-oak-herringbone-10mm-x-90mm-natural-uv-lacquered","title":"Home Choice Engineered Rustic Oak Herringbone 10mm x 90mm Natural UV Lacquered","description":"\u003cp\u003eBring timeless elegance into your home with the Home Choice Engineered Rustic Oak Herringbone flooring. Designed to make a statement, this classic herringbone pattern instantly elevates any room, combining traditional charm with modern durability.\u003c\/p\u003e\u003cp\u003eCrafted from high-quality engineered oak, each plank showcases the natural beauty of rustic grade wood, complete with distinctive knots, grains, and character variations. The natural UV lacquered finish enhances the warm tones of the oak while providing a protective layer that resists everyday wear and tear—perfect for busy households.\u003c\/p\u003e\u003cp\u003eWith a 10mm thickness and 90mm width, these precision-cut blocks are ideal for achieving a refined, parquet-style look. The engineered construction also offers great stability, making it suitable for use with underfloor heating.\u003c\/p\u003e\u003cp\u003eWhether you’re updating a living room, hallway, or bedroom, this floor delivers both style and practicality. Easy to maintain and built to last, it’s a smart choice for anyone looking to combine classic design with modern performance. For a flawless result, professional installation is recommended.\u003c\/p\u003e","brand":"Home Choice","offers":[{"title":"Product","offer_id":57324122374527,"sku":"ENG-HCB-10-621","price":56.41,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":57324122407295,"sku":"S-ENG-HCB-10-621","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/6151\/files\/ced3a1ec-f838-4189-9fe7-89ae31ab72ec.jpg?v=1778267081"},{"product_id":"home-choice-engineered-rustic-oak-herringbone-10mm-x-90mm-affogato-brushed-uv-lacquered","title":"Home Choice Engineered Rustic Oak Herringbone 10mm x 90mm Affogato Brushed UV Lacquered","description":"\u003cp\u003eAdd depth and sophistication to your space with the Home Choice Engineered Rustic Oak Herringbone in Affogato Brushed UV Lacquered. Featuring a rich, contemporary tone, this striking herringbone floor brings a refined yet inviting feel to both modern and traditional interiors.\u003c\/p\u003e\u003cp\u003eCrafted from high-quality engineered oak, each block highlights the natural character of rustic grade wood, with visible knots, grain patterns, and tonal variation that give the floor its authentic charm. The brushed surface enhances the texture of the wood, drawing out the grain for a more tactile, natural look and feel.\u003c\/p\u003e\u003cp\u003eFinished in a durable UV lacquer, the deep Affogato shade is protected against everyday wear while maintaining its stylish appearance. This low-maintenance finish makes it an excellent choice for busy homes where practicality is just as important as design.\u003c\/p\u003e\u003cp\u003eWhether you’re updating a living room, hallway, or bedroom, this floor delivers both style and practicality. Easy to maintain and built to last, it’s a smart choice for anyone looking to combine classic design with modern performance. For a flawless result, professional installation is recommended. A slightly damp mop and regular vacuum is all your floor needs to keep looking its best.\u003c\/p\u003e","brand":"Home Choice","offers":[{"title":"Product","offer_id":57324129190271,"sku":"ENG-HCB-10-622","price":56.41,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":57324129223039,"sku":"S-ENG-HCB-10-622","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/6151\/files\/45c761d0-22a3-4368-a905-5c1f96fa8d55.jpg?v=1778267071"},{"product_id":"home-choice-engineered-rustic-oak-herringbone-10mm-x-90mm-brushed-invisible-oiled","title":"Home Choice Engineered Rustic Oak Herringbone 10mm x 90mm Brushed Invisible Oiled","description":"\u003cp\u003eHome Choice Engineered Rustic Oak Herringbone 10mm x 90mm Brushed Invisible Oiled is the perfect choice for those who appreciate classic style with a touch of modern elegance. Its pale natural tones bring contemporary sophistication to any space, making it an excellent option for those wanting a light but warm interior.\u003c\/p\u003e\u003cp\u003eThe brushed and UV oiled finish enhances the wood’s natural texture while preserving its authentic beauty. This finish not only accentuates the grain patterns but also offers added durability, ensuring the floor withstands the demands of everyday life while maintaining its elegant appearance.\u003c\/p\u003e\u003cp\u003eInspired by nature, the intricate herringbone design introduces a new dimension to your space, adding sophistication and visual interest. Whether installed in a living room, bedroom, or hallway, this engineered oak flooring transforms any area with its refined yet rustic appeal. For a flawless result, professional installation is recommended. A slightly damp mop and regular vacuum is all your floor needs to keep looking its best.\u003c\/p\u003e","brand":"Home Choice","offers":[{"title":"Product","offer_id":57324129976703,"sku":"ENG-HCB-10-620","price":56.41,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":57324130009471,"sku":"S-ENG-HCB-10-620","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/6151\/files\/dd02cb27-342a-451f-b665-bc596a7fbeac.jpg?v=1778267090"},{"product_id":"galleria-professional-engineered-rustic-oak-flooring-240mm-x-20mm-natural-unfinished","title":"Galleria Professional Engineered Rustic Oak Flooring 20mm x 240mm Natural Unfinished","description":"\u003cp\u003eGalleria Professional Engineered Rustic Oak Flooring 240mm x 20mm Natural Unfinished is full of natural character, bringing the authentic beauty of real oak into your home in its purest form. From the rich knots and flowing grain patterns to the subtle tonal variation running through every plank, this floor has a warm, lived-in charm that instantly makes a space feel inviting and full of personality.\u003c\/p\u003e\u003cp\u003eThe extra-wide 240mm boards create a striking sense of openness and luxury, allowing the natural detail of the oak to truly stand out. Left unfinished, the surface gives you complete freedom to tailor the final look to your own interior style — whether that’s a soft natural oil, a contemporary matte finish, or a deeper, richer stain. It’s a floor designed to evolve beautifully with your home.\u003c\/p\u003e\u003cp\u003eCrafted with a durable engineered construction for enhanced stability and long-lasting performance, this rustic oak floor offers the perfect balance between traditional craftsmanship and modern practicality. Ideal for creating everything from cosy country-inspired interiors to elegant open-plan spaces, it’s a statement floor that only gets better with time.\u003c\/p\u003e","brand":"Galleria Professional","offers":[{"title":"Product","offer_id":57521954980223,"sku":"ENG-GA-20-619","price":125.38,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":57521954947455,"sku":"S-ENG-GA-20-619","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/6151\/files\/Galleria_20Professional_20Engineered_20Rustic_20Oak_20Flooring_20240mm_20x_2020mm_20Natural_20Unfinished-Topshot.jpg?v=1778699094"}],"url":"https:\/\/ukfd-dev.myshopify.com\/collections\/real-wood-flooring-new.oembed","provider":"UKFD Dev","version":"1.0","type":"link"}